Apple in talks to let Google’s Gemini
power iPhone AI features
Apple is in talks to build
Google’s Gemini artificial intelligence (AI) engine into the iPhone, Bloomberg
News reported on Monday, citing people familiar with the situation.
Apple also recently held
discussions with the Microsoft backed OpenAI and has considered using its
model, the report added.
Apple is preparing new
capabilities as part of its upcoming iPhone iOS 18 based on its own homegrown
AI models, but its seeking a partner to power generative AI features, including
functions for creating images and writing essays based on simple prompts, the
report said.
The two parties have no
decided the terms or branding of an AI agreement or finalized how it would be
implemented, Bloomberg said, adding it was unlikely that any deal would be
announced until June, when Apple plans to hold its annual Worldwide Developers
Conference.
Apple, Google and OpenAI
did not immediately respond to a Reuters request for comment outside business hours.
Apple has slower rolling
out generative AI, which can generate human like responses to written prompts than
rivals Microsoft and Google, which are weaving them into products.
Last month, Apple CEO
Tim Cook said the company plans to disclose later this year more about its
plans to put generative AI to use, adding that the company is investing significantly in the area.
Apple and Google already
have an existing deal that lets Google be the default search engine on Apple’s
Safari web browser.
However, the deal has
been under regulatory scrutiny as the United States and its state allies
contend that Google unlawfully stifled competition by paying billions of
dollars to Apple and other business partners to ensure its search engine would
be the default on most phones and web browsers.
Google also partnered
with Samsung in January to deploy multiple generative AI technology products in
the South Korean firm’s Galaxy S24 series of smartphones.
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